J.P. Morgan

Between management and editorial, 'Wealth Intelligence' is a closed platform designed for J.P. Morgan customers. The goal is to guide and simplify relationships between users and bankers.

Role

Art Direction (AD)
User Interface (UI)
User Experience (UX)

Support

Web - Responsive
App

Scope

Wealth management App concept & creation

Tools

Illustrator, Photoshop

Team

Romain Bourdieux - Producer, AD
Jeremy Lefebvre - AD, UI, UX

Client

J.P. Morgan

Agency

Ogilvy

Year

2014

cover-ipad

Personal home screen.

Challenge

J. P. Morgan is the largest bank in the United States, while being a major provider of various investment banking and financial services. They value excellence and care for their customer, so they wanted to provide them with a unique and centralized personal service.

Home-1

Personalized Home page.

Event-1

Event page.

Solution

The app concept is called “Wealth Intelligence” and functions as a hub for customers to get priviledged informations and services from the comfort of their mobile device.

We created a simple app following current J. P. Morgan brand guidelines. Users can access global and personal news, attend evenments, call their private councelor, all in order to get better input on managing their assets.

Icons-2

Wealth management solutions iconography.

Contact-1

Personnalized contact page.

News-1

News drawer.

Menu-1

Page's modules filter menu.

UI UX Product design Branding Digital experience  Prototyping  Motion design — Design system Mobile design Responsive  App design Data visualization Illustration Icons Audit